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Milan’s historical Centro Storico is a close-knit network of narrow streets with the world-famous Duomo di Milano and many galleries, cafés, and high-end shops. Here, gorgeous Renaissance churches and basilicas sit beside iconic museums and the Castello Sforzesco castle and courtyard.
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Architecture Vincenzo de Cotiis
A minimalist but grand installation within the walls of a 19th-century palazzo, the Straf uses cement and earthy metals to characterize an otherwise warm and inviting space. The hotel’s urban style and its everyday materials recall the Arte Povera movement of the 1960s and 1970s, whose artists used non-traditional organic materials, including slate and wood.
Interior design Vincenzo de Cotiis
Every inch of the luxurious rooms are hand-chosen and made to measure. Simplicity prevails throughout the rooms and suites, with texture paramount. Richly layered paintings add warmth and depth to the cool industrial interior: a raw, eclectic mix of cement, bronze, burnished brash, and gunmetal.
Bar Minimalist chic, maximum heart
Vintage sofas, inspiring artwork, and amazing views of the Duomo are the backdrop for an eclectic mix of DJs and live music, with old-world tracks playing during the day and more vibrant and lively sounds from dusk onwards. The bar attracts both a local and international crowd who stay long into the night.
Sustainability Keeping an eye on our Conscious Hotel Principles
Minimizing waste at all levels, including construction, cleaning, and food and beverage, through the procurement of sustainable materials and the conscious disposal of those that are no longer needed. Breakfast is organized to produce minimal food waste.
The hotel is replacing old-generation lamps with LED lighting and replacing household appliances with more efficient appliances as needed.
The hotel purchases local, organic ingredients for the kitchen, buys ecologically certified cleaning products, and uses refillable bottles for toiletries.
The hotel respectfully engages with the local community to create spaces that serve as cultural hubs for residents and travelers.
STRAF offers sustainable and enriching activities that encourage a deeper connection with the natural environment, the surrounding community, and local partners.
Guests are encouraged to use bicycles or car-sharing services for long distances. The hotel is located in a pedestrian area so guests can walk to reach the most beautiful destinations.
The hotel hires a diverse, Milan-based staff, guarantees equal pay for equal work, and offers training courses, career development, wellness practices, and an inclusive work environment.
STRAF invites guests to orient themselves towards more sustainable practices and offers explicit communications on ways to support environmental efforts during their stay.
In the heart of Milan’s historic center, fashion designer Vincenzo de Cotiis transformed a 19th-century palazzo into a destination that is both style- and eco-conscious.
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